PRIVACY POLICY

Last updated: 1 October 2026

At Elverket, we value your privacy. This Privacy Policy describes how we collect, use and protect personal data when you visit our website, purchase tickets, subscribe to our communications, contact us or otherwise interact with Elverket.

Cookies

Elverket’s website uses cookies to collect statistics and enable certain features on the website. No personal information about visitors is stored.

We use cookies on our websites to improve your user experience, remember language preferences, collect statistics on the number of visitors to the website, understand how the website is used, and for marketing purposes. We do not record visitors’ IP addresses, which means that the information collected about you cannot be linked to your identity.

A cookie is a small text file that a website stores on your computer, mobile phone, or tablet. Through your browser settings or the settings on our websites, you can control how cookies are handled. You can choose whether or not to allow us to place cookies on your device. We use both first-party and third-party cookies.

1. Data Controller

VIDI Experience AB is the data controller responsible for the processing of personal data described in this Privacy Policy.

Contact details:
VIDI Experience AB
559551-1733
Linnégatan 69
Email: info@elverket.com

2. What Personal Data Do We Process?

Depending on how you interact with us, we may process, for example:

name
email address
telephone number
address details
information related to ticket purchases and bookings
information you provide when contacting us
responses and information provided in surveys
technical information about your device and your visit to our website
information collected through cookies and similar technologies, where you have provided consent when required

We only collect personal data that is relevant and necessary for the respective purpose.

3. How Do We Use Your Personal Data?

We process personal data in order to:

sell and administer tickets and bookings
manage group bookings and enquiries
provide customer service and respond to questions
send newsletters and other information that you have chosen to subscribe to
conduct and administer surveys and collect feedback
communicate with you about our productions, events and activities
analyse and improve our website and digital services
measure and improve the effectiveness of our marketing where you have provided the required consent
comply with legal obligations
prevent and manage security incidents, misuse and fraud

4. Legal Basis

We process your personal data based on the legal basis applicable to each specific processing activity.

Contract
When processing is necessary to complete a ticket purchase, booking or other service you have requested.

Consent
For example, when you subscribe to a newsletter or when cookies and similar technologies require your consent.

Legal obligation
When we need to process personal data to comply with legal obligations, such as accounting legislation.

Legitimate interest
When processing is necessary for purposes such as customer service, administration, security and the development of our business, provided that our legitimate interest outweighs your interest in not having your personal data processed.

The legal basis applicable depends on the specific processing activity.

5. Tickets and Bookings – Tixly

We use Tixly as our ticketing and booking system. When you purchase a ticket or make a booking, the personal data necessary to administer the purchase, deliver tickets, manage the booking and provide customer service will be processed.

Tixly processes personal data on behalf of its customers and acts as a technical service provider for ticket sales and administration.

The information processed may include your name, email address, telephone number, address details and information related to your purchase or booking.

Detailed information regarding tickets and bookings can be found directly in Tixly.

6. Communications and Subscriptions – Prezly

We use Prezly to manage our subscriptions and send information to people who have actively chosen to subscribe to our communications.

When you subscribe to our communications, your name and email address, for example, may be processed in Prezly. The information is used to send newsletters, information and other communications that you have chosen to receive.

We do not use Prezly to automatically add email addresses from other parts of our business to our subscription list. Only people who have actively subscribed through our sign-up/subscription form are added to this list.

You can unsubscribe from our communications at any time by using the unsubscribe link included in our communications. Prezly supports, among other things, features for managing subscriptions and GDPR-related requests.

7. Surveys – SurveyMonkey

We use SurveyMonkey to conduct surveys and collect feedback in connection with direct communications.

The information you provide in a survey is processed to conduct and administer the survey and to analyse and improve our activities, in accordance with the information provided in connection with the respective survey.

8. Website – Sanity and Vercel

Our website uses Sanity for managing and publishing website content and Vercel for hosting and the technical operation of the website.

When you visit our website, technical information may be processed, such as your IP address, browser information, device information and technical logs. Such information may be necessary to operate and deliver the website and protect it against technical problems and security threats.

We only use such information to the extent necessary for the operation and security of the website.

9. Cookies and Meta

We use cookies and similar technologies on our website.

Some cookies are necessary for the website to function. Others may be used for purposes such as statistics, analytics, marketing and advertising.

We use Meta for marketing and advertising. Where you have provided the required consent, cookies and similar technologies from Meta may be used on the website to, for example, measure campaigns, understand how the website is used and create audiences for relevant advertising.

Meta has its own privacy and cookie settings, which you can learn more about on Meta's website.

10. Who May Have Access to Your Personal Data?

We may share personal data with service providers that process personal data on our behalf, known as data processors.

Our service providers may include:

Tixly – ticket sales and bookings
Prezly – subscriptions and communications
SurveyMonkey – surveys
Sanity – website content management
Vercel – hosting and technical operation
Meta – marketing, advertising and measurement

We ensure that our data processors process personal data in accordance with our instructions and that appropriate security measures are in place.

Personal data may also be disclosed to public authorities where we are legally required to do so.

11. Transfers Outside the EU/EEA

Some of our service providers or their sub-processors may process personal data in countries outside the EU/EEA.

If personal data is transferred outside the EU/EEA, we ensure that the transfer is carried out in accordance with the GDPR and that appropriate safeguards are in place, such as an adequacy decision or the European Commission's Standard Contractual Clauses, where applicable.

12. How Long Do We Keep Your Personal Data?

We retain personal data only for as long as necessary for the purpose for which it was collected, or for as long as we are legally required to do so.

For example, information related to ticket purchases and financial transactions may need to be retained for the period required under applicable accounting legislation.

If you have subscribed to our communications, we retain your information for as long as you remain subscribed, or until the information is no longer necessary for the purpose for which it was collected.

When personal data is no longer required, it is securely deleted or anonymised.

13. Your Rights

You have several rights under the GDPR. Depending on the circumstances, you may have the right to:

request information about the personal data we process about you
request a copy of your personal data
request correction of inaccurate information
request deletion of your personal data
request restriction of processing
object to certain processing activities
in certain cases, receive your personal data or have it transferred to another data controller
withdraw your consent where processing is based on consent

The rights that apply depend on the type of processing and the legal basis used.

To exercise your rights, please contact us at:

info@elverket.com

We may need to ask you to verify your identity to ensure that personal data is disclosed to the correct person.

14. Marketing

We send marketing communications and newsletters to people who have chosen to subscribe to our communications, or where we have another legal basis for such communication.

You can unsubscribe at any time by clicking the unsubscribe link included in our communications.

You can also contact us at info@elverket.com if you no longer wish to receive communications from us.

15. Security

We implement appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, alteration or other unlawful processing.

16. Complaints

If you believe that we process your personal data incorrectly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), which is Sweden's supervisory authority for data protection.

More information can be found at imy.se.

17. Changes to This Privacy Policy

We may update this Privacy Policy when our business, services or applicable legislation changes.

The latest version will always be published on our website.

18. Contact

If you have any questions about how we process your personal data or wish to exercise your rights, you are welcome to contact us.

Contact details:
VIDI Experience AB
559551-1733
Linnégatan 69
Email: info@elverket.com